89 years with Damella
Damella builds quality of life - one garment at a time. For nearly 90 years, we have had a clear mission: to highlight and celebrate the female body with garments that feel as good as they look.
Our focus
Our focus is on quality, comfort, and durability. We offer a wide range of premium underwear, swimwear, sleepwear, and everyday wear—designed for different body shapes and needs. Our size-inclusive collections are created to provide every woman with confidence, fit, and self-assurance.
Our roots
With roots in Mullsjö in Västergötland, our production started locally, and even today Mullsjö is the starting point for Damella of Sweden as the story continues to unfold. Today, we combine classic design with a modern touch using sustainable materials.
We are a well-established family business with nearly 90 years of experience — a partner you can trust when it comes to fit, sustainable production, and timeless design.
Discover our collections
Find your perfect fit — visit the store or online shop today.
